Our History

Zotos International, Inc., is a professional beauty industry leader that manufactures and markets a full range of hair care, texture service and hair color options for today's salons and salon professionals.

1930
1930s

September 24, 1929
The company that today is Zotos International, Inc. is incorporated under the name “Sales Affiliates, Inc.”
Owned by Dr. Ralph L. Evans, Sr., a chemist, and Neil R. Andrews, a prominent advertising executive, Sales
Affiliates was originally organized to sell “Inecto” hair color products and “Marinello” cosmetic products to
the trade.

1932
Dr. Evans and his co-worker, Dr. Everett McDonough pioneer a chemical method for controlling heat to
perm hair, and introduce the machine-less permanent wave, turning around the Depression-ravaged beauty
industry. Prior to their invention, women had to endure the slow and time-consuming instrument of
semi-torture that was machine waving.

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1940

1940
Dr. Everett McDonough again revolutionizes waving with the invention of the ‘Mercapton Cold Wave
Permanent’, requiring no heat and ensuring greater client comfort.

1949
Zotos introduces a new perm, Fluidwave, to allow salon professionals to combat the trend of do-it-yourself home perming. Zotos sales reach a new high.

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1950

1955
Zotos launches Concentrate Shampoos to replace the uneconomical water inflated shampoos commonly found on store shelves.

1956
Zotos introduces the ‘Tube Wave’ which popularized ‘sit-up’ neutralizing and ended messy rinsing at the basin. ‘On the rod’ and ‘in the chair’ neutralizing becomes the industry standard.

1958
Zotos introduces Colorette - a ‘sit-up’, no water rinsing color rinse.

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1960
1960s

1960
Moisture Wave becomes the largest selling wave in the world by solving the two most bothersome perm problems - dryness and frizz.

1961
Warm and Gentle perms are introduced with the largest introductory sales in company history and quickly become the most popular Zotos perms.

1964
Two new products hit the market: a non-oxidizing toner called 30 Day Toner and, Vitalizer Neutralizer, which gave incomparable conditioning results and comb-ability to permanent waves.

1966
Zotos launches a permanent oxidative-type hair color, called Vitacolor, which quickly gains popularity because of its positive color coverage and unique conditioning benefits.

1968
Modern Form Permanent redefines waving by producing modern, free flowing, loose curl waves for shorter hairstyles and proving that perms did not have to be tight to have superior curl retention.

1969
‘Sales Affiliates, Inc.’ becomes Zotos International Inc. and establishes headquarters in Darien, Connecticut with a production plant in Geneva, NY.

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1970

1972
Coloration, a hair dye catalyst that incorporated peroxide in a non-aqueous system to give better
conditioning, is introduced.

1977
Feels So Lively perms join the product line up. Groundbreaking buffered alkaline and exothermic
chemistry with precise stop-action processing assured consistent, true-to-rod size curls.

1978
Acclaim perms with natural processing leave hair in superior condition. No dryer or external heat make
this perm the ideal choice for convenience and client comfort.

1979
The Zotos Creative Design Group (ZCD) is established - an elite group of hair designers dedicated to providing professional hair design education at Zotos In-Salon Workshops.

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1980
1980s

1982
Zotos formulates Design Freedom, a non-ammonia, low-thio alkaline perm that consistently delivers
superior results.

1985
Zotos launches one of the first spa-inspired hair care brands, Bain de Terre. Made from natural ingredients, Bain de Terre promises to restore, rejuvenate and revitalize hair.

1986
Ultra Bond perms are introduced with Silk-Hydra Bond Complex to make curls last 25% longer plus reduce perm odor by 75%.

1988
Shiseido International purchases Zotos and adds even more depth to the Zotos extensive research and
development capabilities, resulting in unparalleled marketing synergies worldwide.

1989
Bain de Terre Recovery Complex Spa Therapy is introduced and becomes the industry benchmark for leave-in treatments containing rejuvenating silicones to restore life and brilliance to stressed hair.

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1990
1990s

1994
The combined synergy of Zotos and Shiseido results in the development of Senscience hair care. It
introduces the concept of Inner Cellular Membrane Complex, a re-creation of the vital fluid that holds
hair’s inner structure together.

1996
Zotos acquires the professional salon division of Helene Curtis Inc., which includes ISO (Innovative Styling Options), Quantum, Naturelle and other brands. The acquisition gives the Zotos domestic and international distributor network a significant array of additional professional product lines.

1997
Naturelle Nutri-Ox is launched as a Price Value Alternative to Nioxin; leveraging the latest innovations
and advanced technologies to deliver thicker, fuller, denser-looking hair.

1998
Zotos acquires Lamaur Professional Salon Products. This further expands the Zotos portfolio of
professional product lines in the beauty industry.

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2000
2000s

2002
Zotos International, Inc. acquires JOICO Laboratories. Joico, launched in 1975, is the first brand to use human hair keratin to reconstruct damaged hair. Joico K-PAK RECONSTRUCTOR is the jewel of the line;
it is regarded as damaged hair’s hero and is the winner of the North American Stylist Choice Award for
Best Restorative Conditioner from 2000-2014.

2007
Joico pioneers the reconstruction hair color category with the introduction of VERO K-PAK COLOR,
the first hair color that reconstructs as you color.

2010
AGEbeautiful Liqui-Crème permanent haircolor enters the marketplace as the first professional anti-aging haircolor proven to fight all five signs of aging hair. This unique brand quickly becomes the fastest-growing haircolor in professional outlets.

2010
Joico K-PAK Color Therapy receives LIFE AND STYLE Magazine Life and Style Beauty Award for
“Best Shampoo and Conditioner."

2012
AGEbeautiful Demi Permanent haircolor launches and is immediately voted as a finalist in the
2013 Cosmetic Executive Women (CEW) “best new haircolor”.

2012
AGEbeautiful haircolor is recognized by LAUNCH PAD Magazine with the “Best Gray Coverage” Haircolor Brand award by professional stylists.

2013
AGEbeautiful Liquid permanent haircolor - is recognized as a finalist in the 2014 Cosmetic Executive Women (CEW) “best new haircolor”.

2013
Joico new POWER SPRAY is awarded SELF Magazine Healthy Beauty Awards for “Best Hairspray”.

2014
Zotos Professional 180PRO is introduced with a “miracle” pro-peptide complex discovered by Zotos
chemists that targets hair’s worst breaking points and repairs up to 2 years of hair abuse.

2014
AGEbeautiful haircolor is recognized a second time by LAUNCH PAD Magazine with the
“Best Gray Coverage” Haircolor Brand award by professional stylists.

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