Shield my shade!

I want to protect my hair color & prevent fading.

Hairtrition Sulfate-Free Color Protect Shampoo & Leave-In Detangler
Be free of harsh surfactants or sulfates that can strip away and damage color-treated hair and protect color up to 66% longer! Lock in vibrancy without weighing the hair down. Check out the full Color Protect Collection.

Biotera Color Care Repair Treatment
A super-concentrated, single-dose, at-home treatment designed to prolong color retention and instantly boost color vibrancy. Learn more about the complete Biotera Color Care Collection.

Diamond Shine Color Protect Shampoo & Conditioner
Protect color 50% longer with Diamond Shine's lush & lathering sulfate-free Color Protect Shampoo and luxurious Color Protect Conditioner. Hair color will keeps its vibrancy long after you leave the shower. View the entire Diamond Shine family!

AGE beautiful fullness & body shampoo & conditioner
Protect your hair’s vibrancy up to 50% longer while also increasing body, volume & fullness by up to 20%. Reverse the clock on aging hair & visit www.agebeautiful.com.

Stylist Tip: Water actually robs hair of its color, so minimize shampoos each week. Sprinkle a dry shampoo like Biotera Dry Shampoo on roots to keep hair and color looking and feeling fresh.

More ... volume, straightening, shine, damage repair, curly hair, hold, color protection, moisture.